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After the closure of Google's internal studios, it was safe to say that Stadia failed. Google knows this, and it's reportedly looking to rebrand the service in guild to salvage it. That ways giving it a new name and position in the market.

The report comes from Business Insider, and it says the new name for Google Stadia is Google Stream. The name certainly fits better with other Google Suite applications, and information technology implies use beyond gaming. That seems to be Google'due south goal with the renaming, every bit it's reportedly shopped the service around to not only game developers like Bungie and Capcom, but likewise to companies like Peloton.

The game-streaming uses of Google'due south tech are obvious, but meeting with a fettle company similar Peloton is interesting. The tech could as well be used for Peloton's own fitness broadcasts of course, but it likewise implies the use of Google Stream for things like music, movies, and other entertainment. There are still plenty of good games on Stadia at this fourth dimension, but bringing AAA titles to the service hasn't been Google'due south priority in some time. There'southward a "reduced interest in negotiating" for games like that, according to Business Insider'due south report.

Google Stream, née Stadia, is all the same significant enough to be included in Samsung's new gaming hub, yet. The manufacturer's 2022 TV models will have Stadia, GeForce Now, and other streaming services built correct in.